EXPERIENCE

My professional journey began in digital product design for global platforms, creating scalable assets for millions of users. I hold a Bachelor of Arts in Graphic Design from Florida International University and have expanded my expertise across environmental branding, spatial graphics, creative direction, and UI/UX design. I’ve contributed to high-profile projects at Valuetainment, shaping branding for large-scale events, stage environments, and directional systems. Additionally, I have extensive experience in the environmental graphics industry, managing full-cycle production ranging from ADA-compliant signage and vehicle wraps to architectural large-format installations. I lead brand strategy and visual identity from concept to launch, bridging the gap between digital identity and physical production. With a foundation in brand psychology, I craft designs that connect with audiences while achieving strategic business goals.

WHO I AM

I approach every project as a spatial or digital problem to solve, whether refining a brand’s identity, optimizing a user journey, or creating environmental visuals that leave a lasting impact. My strength lies in identifying gaps, navigating complex architectural plans, and designing fabrication-ready solutions that are both strategic and memorable. For me, creativity isn’t just about aesthetics; it’s about bridging digital and physical environments to deliver experiences that resonate, engage, and achieve results.