Roll-Up Banners — Domus
For Domus real estate properties, I designed a premium series of roll-up banners tailored for Spanish-speaking audiences, combining high-end architectural imagery with strict brand standards. I personally prepared the entire system for print, managing the production pipeline all the way to final delivery. This meant focusing heavily on typographic hierarchy, scale, legibility, and precise color preparation to ensure flawless execution once the files hit the press.
The Challenge
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Visual Hierarchy Balancing extensive Spanish-language promotional copy, pricing details, and property imagery within a narrow vertical frame.
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Brand Consistency Maintaining cohesive high-end real estate presentation across multiple distinct development tiers (Brickell Center, Brickell Park, Flats).
Design Goals
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Immediate Legibility Designing clean typography and clear spatial breaks so key messaging communicates instantly from a distance.
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Pre-Press Perfection Structuring print-ready files optimized for large-format roll-up hardware specifications.
Production Proof & Specifications
Production Notes
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Panel Dimensions Configured with exact structural allowances for roll-up cassette bases and top clamping rails.
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Material Specifications Engineered layout for anti-curl, blockout banner film suitable for trade shows and leasing offices.
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High-Resolution Assets Vector-backed layout optimized for flawless large-format output without pixel degradation.
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Print-Ready Delivery Fully flattened, color-calibrated production files delivered for expert commercial installation.
Pre-Press Checklist
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Linked Assets All images linked and in place.
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Resolution 300 DPI resolution at final size.
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Color Mode CMYK color mode.
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Typography Fonts outlined and embedded.
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Bleed Area Bleed area set to 0.125".
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Trim Size Trim size configured to 33.5" x 79".
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Final Review Spelling and layout thoroughly checked.
Project Takeaway
The completed roll-up banner series translates premium real estate messaging into a clear, visually consistent system designed for strong legibility across large-format applications. Careful attention to hierarchy, imagery, typography, and pre-press execution ensured each piece maintained brand integrity from design through final production.